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- Learn more about ToyWatch..
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In the fall of 2005, Milan-based designer and wristwatch aficionado Marco Mavilla
designed the first TOYWATCH. A lightweight, oversized plastic watch, inspired by high
design timepieces, TOYWATCH is unexpected, arresting and irreverent. Under the direction
of fine-watch collector and TOYWATCH USA CEO, Randy Gordon, TOYWATCH was brought to the
USA in the summer of 2006. An anti-luxury statement in a luxury obsessed culture, TOYWATCH
has become the "it" wristwatch and the "must-have" item among style influentials and
tastemakers. The brand ignited a firestorm in the fashion, design and accessories
industries and has been heralded as a sensation by the press.
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A favorite among celebrities, ToyWatch pushes the envelope of fashion and style. Fans of
ToyWatch include Oprah, Madonna, Michelle Obama, Miley Cyrus, Kathy Griffin, Michael
Jordan, Alicia Keys, Jessica Simpson, Owen Wilson, Paris Hilton, and Vice President
Al Gore.
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