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Learn more about Hello Kitty..

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American designer Kimora Lee Simmons has turned her love of fine jewelry and life-long affection for Hello Kitty into this unique luxury brand which has women worldwide falling in love with Hello Kitty all over again.

The talented designer is credited with inspiring a new generation of consumers with her glamorous, sexy, and over-the-top styles. Kimora's influence in the world of fashion is undeniable while her savvy as a businesswoman has made this former runway model a worldwide brand phenomenon. With an unrivaled universal appeal, Kimora is the only multiethnic woman to have a successful fashion empire along with her own signature diamond encrusted cell phone, jewelry collection, cosmetics and fragrance — quintessentially, she is the new establishment.

Kimora Lee Simmons for Hello Kitty

Hello Kitty - universal icon of fun and friendship!

It all started with a “hello” in 1974, when Sanrio introduced Hello Kitty in Japan. She quickly became Sanrio’s flagship character. Since then, she has grown into one of the most unique and identifiable brands of our time.  Gracing everything from school supplies and accessories to home electronics to luxury goods, Hello Kitty’s charming innocence and playful spirit appeal to woman of all ages.

As Hello Kitty always says, “You can never have too many friends!” 

And Sanrio Inc. is proud to have a friend like Kimora Lee Simmons.

Fall in love with Helo Kitty, again.